Viewout
|
|
Concept on December 11, 2014 at 23:32
YouTube is one of those services that can already drive tons of users just with their name. Nevertheless, it’s apps are in no way simply relying on this, but offer an unique user experience far superior to competition, for instance thinking about video multitasking. And most recently, YouTube’s Android app has just received a big visual refresh, moving it in line with Google’s new Material Design approach.
Nonetheless, the app is of course still far from perfect, with plenty else left to be improved. And while a previous concept of mine dealt mainly with the app’s visual appearance, this concept tries to focus on user experience and functionality, especially aiming to move more attention and importance to channels. YouTube has lately done a lot for it’s content creators, including new dedicated apps, the implementation of much requested features (and promises of more to follow), a more transparent communication, and not at least an extensive ad campaign. There’s no doubt that this company really cares about it’s creators, or at least fears to lose them. Thus, I think it apparently also suits YouTube’s current strategy to move more focus on it’s individual channels. |
![]() |